If you’re like most of us, you probably don’t have enough time to read every e-mail you receive. As a result, you start to selectively push aside some, with every intention of coming back to read them when time allows. Unfortunately, that "time" seldom occurs. It is for this reason that NRMCA has developed News of Interest to Concrete Promoters – a bi-monthly roundup of what’s going on in the world of concrete promotion. "News of Interest is the Reader’s Digest version of NRMCA’s weekly E-NEWS with regard to all things promotion," says editor and senior national resource director Phil Kresge. "Every other month, we provide a collection of promotion news items in a quick-to-read format. Now you can stay abreast of the successes and the latest innovations in promotion with minimal time and effort." Although mostly a recap of previous E-NEWS items, News of Interest will also feature new items that every promoter can use.

News of Interest to Concrete Promoters is distributed to a select list of individuals who have expressed an interest in concrete promotion. If you have not received previous editions and would like to be added to the distribution list or you know someone who might benefit from receiving The News, simply send a note to Phil Kresge at pkresge@nrmca.org.