Nine fast-paced promotion best practices were delivered by a talented group of concrete industry professional during the "What Works in Concrete Promotion" held at last month's ConcreteWorks in Indianapolis. Presenters who delivered their topics in 10-minute sessions included:

• Scott Noel, Sagamore Ready Mix - Parking Lot Boot Camp at Sagamore Ready Mix, Indianapolis

• Finley Messick and Brett Ruffing, Kentucky Ready-Mixed Concrete Association and Kentucky Concrete Pavement Association - Concrete Last a Lifetime Campaign

• Jereme Montgomery, Nebraska Concrete and Aggregate Association - Nebraska Concrete Parking Lot Tracking and Mapping 

• Zach Rich, The Silvi Group-Promo Manual for The Silvi Group Companies

• Wayne Moening, Ohio Concrete - FedEx project conversion in Medina, OH
• Doug Burns, PCA North Central Region - Minnesota Concrete Forums

• Matt Wood, Ash Grove Cement - West Linn's first concrete streets and the two parking lots I didn't get 

• Cherish Schwenn, Wisconsin Ready Mixed Concrete Association - Results of hiring a professional parking lot promoter outside of the association staff

• Amy Miller, NRMCA - New rules regarding cost accounting and asset depreciation of concrete parking lots