Members looking for ways to increase their yardage might be interested in following the "Jim Schubert" example, reports NRMCA Vice President, National Resources, Amy Miller. As a sales manager for NRMCA Producer member IMI, Schubert required that each sales person include a price for concrete pavement on EVERY job he or she received. If there was no concrete specification, it was provided through NRMCA's Design Assistance Program (DAP) provided by a local concrete engineer. During the first year of initiating this process, five sales people increased yardage by approximately 40,000 yards, about an 8% increase in total yardage.

"Just imagine if every member worked Jim’s example into his or her every day practice," Miller said. "How many yards would that mean to our industry? NRMCA offers the DAP tool to every member, so there is nothing stopping this practice. We commend Jim for taking action!"

For more information, contact Amy Miller at amiller@nrmca.org.