When a large number of promoters from one promotion group signed up for a specific Webinar, it fostered a new idea in information transfer: Why not do a specific Webinar, customized, just for this group? "The Ohio Concrete Association was juggling four individual schedules to try and make a planned Webinar occur. NRMCA Senior Vice President, Local Paving, Jon Hansen then suggested it tell NRMCA when the time was best for each of them; we then scheduled a dedicated Webinar just for it. The best part? NRMCA was able to bring examples of promotion that were specific to its geographical area, said Hansen who conducted the Webinar with his colleague Phil Kresge. All the microphones were opened during the Webinar, allowing everyone to ask questions and comment.

"This Webinar was the next best thing to sitting down across the table from each other and working through promotion challenges face to face," Hansen said. "We encourage everyone to think about this method of promotion training and contact us with ideas and topics you would like to bring to your group."