NRMCA Associate members play a vital role in helping NRMCA provide service and value to NRMCA Producer members. Through the Member to Member (M2M) Benefits Program, NRMCA members can find the goods and services they need while saving money with the rebate programs and discount pricing. NRMCA works with participating associate members to help spread the word to member producers about any special "NRMCA Members’ Only" rebate programs, discounted pricing or other member to member benefits offered. Associate member participation not only adds value to NRMCA membership, but also adds to the benefits of belonging for the Producer member customers through discounts, rebates or incentives.