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NRMCA Senior Director, Building Innovations, Brandon Wray, continued Build With Strength’s (BWS) charge to bring resilient and sustainable concrete to the forefront of the design community in the shape of various meetings and lunch and learns to influential designers in the Southern California market. In the wake of the immeasurably disastrous Los Angeles fires, the message of resiliency and building back better is timely and necessary, Wray said. To support these efforts and maintain BWS’s position as trusted subject matter experts, Wray met with various designer stakeholders, most notably Langan, Arquitectonica and JCE Engineering (Wray is seen here, standing, during a presentation with Arquitectonica).
Across these meetings, the message was the same: low carbon concrete and performance-based specifications are not only an opportunity, but a necessity that can result in a significant return on investment for all types of projects and firms. Navigating this topic can seem daunting at times, but NRMCA’s coalition of experts maintains the resources and expertise to build with strength.
For questions regarding promotion in California, contact Brandon Wray at bwray@nmrca.org.
National Ready Mixed Concrete Association