Research underscores the potential benefits and ROI-maximizing opportunities for retailers who take advantage of digital and physical – ‘phygital’ – blended experiences through the use of consumers’ smartphone devices.

According to a 2019 IDC report, "Connected Print Offers Retailers the Opportunity to Maximize Consumer Engagement While Gaining ROI," a survey of 2,000 consumers found they experienced more joy and confidence in making shopping decisions when phygital product navigation and discovery was available.

Take the first step to experience the future of print with OKI Connected Print. Receive a complimentary copy of the IDC white paper!