A generation that is two-thirds the size of baby boomers — and that is about to outnumber millennials — has entered the workforce. They've gained significant new buying power, which they are wielding at bricks-and-mortar retail stores while utilizing BOPIS, a study commissioned by Package Concierge® shows. 

The key findings from the survey were compiled into the Package Concierge® Gen Z Retail Research Report and is available to help retailers gain insight into this coming of age generation.