Among the new personalization trends featured at NRF 2018: Retail’s Big Show were innovative tactics that allow retailers to use existing back-office print technology for profitable applications. Attendees learned about on-demand personalized gift packaging and products, as well as localized display signage that drives in-store traffic, enhances the customer experience and boosts sales.

#NRF2018 Hot Topics:

• It’s all about omnichannel strategy: Ecommerce is no longer the enemy of bricks-and-mortar stores
• Hysteria around the 'retail is dying' myth has subsided: Retail is here to stay
• Personalization and instant gratification are essential to Millennials

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personalization strategies in your business.