Salesforce. #1 in CRM.

It’s imperative for brands to understand the wants and needs of today’s connected shoppers — and that’s why Salesforce and our partner Publicis.Sapient is bringing you the second edition of our Shopper-First Retailing report. In it, we examine retail’s new rules through three data sources:

• Digital shopping behavior from 500 million shoppers and 1.4 billion ecommerce visits worldwide, and customer service data from 200 million service cases
• Survey of 6,000 consumers across six countries
• In-person mystery shopping assessments of 70 stores across NYC, London, and San Francisco 

Learn where and how shoppers are interacting, where they experience the most friction, and what their behaviors mean for retailers. Download your copy today.