Stores Weekly

First Edition

How tech is driving change — and the need for retailers to be nimble

If the title “Wizard of Retail” belongs to anyone, it must be Marshal Cohen. For 20 years, Cohen has ranked as the go-to retail guru for retailers and retail media in his post as chief industry advisor for research and consulting firm NPD Group. Cohen also is the author of two industry-influencing books, “Why Customers Do What They Do” and “Buy Me! How to Get Customers to Choose Your Products and Ignore the Rest.”

Visit https://stores.org/2019/09/30/service-community-and-communication/?utm_medium=STORES%20Weekly&utm_source=Email&utm_campaign=STORES%20Sept%20&utm_content=Cohen%20Q&A to view the full article online.

Womenswear brand Johnny Was focuses marketing efficiency with new media attribution system

Something was bothering Rob Trauber last year. The CEO of women’s apparel brand Johnny Was had just seen the Los Angeles-based company expand to 50 stores with more on the way and a double-digit annual growth in sales to $100 million. The brand was also a top seller in outlets such as Nordstrom and Neiman Marcus. What kept Trauber up at night, however, was his sense that its marketing was slipping.

Visit https://stores.org/2019/10/01/by-the-numbers/?utm_medium=STORES%20Weekly&utm_source=Email&utm_campaign=STORES%20Sept%20&utm_content=Johnny%20Was to view the full article online.

Cut TCO by 15% on barcode devices

Retailers have relied on rugged handheld devices for over 30 years to boost efficiency and productivity. All along, devices have suffered from failures due to charging contacts that get dirty, corrode, or break. Wireless charging prevents device failure, drastically reducing TCO. An enterprise can easily reduce TCO by 15% or more deploying wireless charging devices.

Download the White Paper

NRF is proud to provide our members with the online Retail Buying Guide to search for trusted vendors, products and services in the retail industry. Our guide is a user-friendly forum designed to bring suppliers and purchasers together. You can search by keyword, location, company name or category. Available whenever you need it, the Retail Buying Guide makes it easy to locate products and professional services geared to the retail industry. Click here to visit the online Retail Buying Guide! To advertise, please contact Sarah Allen for more information.

Visit https://www.naylornetwork.com/nrf-nwl/articles/index.asp?aid=583399&issueID=64474 to view the full article online.

Trends

Pinky swear yields success

Michelle Obama on Jimmy Fallon. Serena Williams on Teen Vogue. Nicole Kidman at the Emmys. All have one thing in common: They were wearing pinky rings from Shiffon, a startup that focuses on helping other women. The ring is symbolic of a “pinky swear” to support other women.

Visit https://stores.org/2019/10/02/pinky-swear-yields-success/ to view the full article online.

The digital edition of STORES includes must-read pieces, including the articles featured here. Read the current issue and browse the archives for issues you may have missed.

Visit https://www.naylornetwork.com/nrf-nwl/articles/index.asp?aid=583400&issueID=64474 to view the full article online.

NRF News

How Take Care creates an oasis for wellness

Take Care, an all-natural skincare, beauty and lifestyle shop in Washington, D.C., is such an inviting space that its customers want more reasons to stay in the store. On this episode of NRF’s Retail Gets Real podcast, founder Becky Waddell describes how she finds new ways to use her retail space, from experimenting with co-working to introducing new services.

Visit https://nrf.com/blog/how-take-care-creates-oasis-wellness?utm_medium=STORES%20Weekly&utm_source=Email&utm_campaign=Retail%20Gets%20Real&utm_content=Ep%20138%20Take%20Care to view the full article online.

Startups compete at Tech Trends in Retail event

Brain of the Store won a spot in the Innovation Lab at NRF 2020 Vision: Retail’s Big Show at last week’s Tech Trends in Retail event, co-hosted by NRF and RevTech Ventures. Brain of the Store is a spatial artificial intelligence platform that analyzes store and shopper movement in real time to provide visibility into customer and staff behavior.

Visit https://nrf.com/blog/7-startups-compete-spotlight-tech-trends-event?utm_medium=STORES%20Weekly&utm_source=Email&utm_campaign=NRF2020&utm_content=RevTech%20event%20recap to view the full article online.

How Gen Z is influencing shopping

Generation Z is responsible for a fundamental shift in the way families shop and it’s having an impact on the retail industry. NRF’s latest Consumer View report takes a deeper dive into the role these teens and pre-teens play in their parents’ purchasing decisions and how they’re spending their own money.

Visit https://nrf.com/research/consumer-view-fall-2019?utm_medium=STORES%20Weekly&utm_source=Email&utm_campaign=Consumer%20View&utm_content=Fall%202019 to view the full article online.

Your Stores Deserve Champions!

With a mobile-first user experience, Capango eliminates the need for resumes by capturing data points about the Seeker—such as location, availability, interests, and skill sets—in just a few taps. By automatically matching Seekers with jobs based on tags selected when creating a job posting, Capango helps employers get one step closer to finding the perfect hire.

Find the Right Hires!

Increasing Conversion with Localized Marketing

While everyone acknowledges in-store conversion is key to success, how best to optimize localized retail operations to drive customer engagement and conversion is less straightforward. As consumer behavior and preferences evolve, brick and mortar stores must be one step ahead in evolving with them, adjusting store specific strategies and execution accordingly. By leveraging technology to personalize products and messaging, retailers can have targeted conversations with customers that drive conversion.

National Retail Federation