Q. Our conference sponsorship numbers are down, any recommendations?

A. Here are a few ideas to try if you haven’t already:

• Research competing conferences online and look for the companies that are sponsoring or exhibiting.
• Run down the individual attendance list and see who might be registered as a regular attendee but is really a supplier/supporter that could potentially be bumped up.
• Check out your social media followers, especially Twitter. They’re already engaged and there will be recognition when you send an opening email.
• Look at your speaker roster. It’s possible that some of them are suppliers and eligible to support.

To our readers – if you want to share your tips on improving conference sponsorship, simply email NYSAE CEO Holly Koenig for consideration and you may see your tips published in a future issue of InView!

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