HOYA Appoints Eduardo Martins as Hoya Vision Care US President

Hoya Vision Care, Ally of the Eye Care Professional and ophthalmic lens technology leader announces that Eduardo Martins, an optical industry veteran, has been appointed as Hoya Vision Care’s US President. He will provide leadership for all US commercial channels and bring executive level strategy to achieve company objectives.

Eduardo brings over 25 years of progressive sales and global management experience. He was previously with Essilor of America where he held senior positions in the areas of business development and general management. He quickly expanded his level of responsibility to his most recent position as SVP/GM, East Region. Prior to Essilor, Eduardo held various management positions in the US, Australia, China and LATAM.

He believes in Hoya’s commitment as the Ally of the ECP. “I am honored to step into this role with Hoya Vision Care and to help carry forward an innovative, growing and truly customer-driven organization,” stated Eduardo Martins. He continued, “It’s a very dynamic time in our industry – and Eye Care Professionals in all channels are looking for choices. I look forward to working with this dynamic team and continuing to provide unique, simple and fast solutions to help our key stakeholders 1) Better serve their patients, 2) Create differentiation for their practices and 3) Protect their brand value.”