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Essilor News
Essilor Increases Capital Investment to Assist Independent Optometry, Boost Practices and Allow Doctors to Focus on their Core Mission: Patient Care
Essilor’s support for private practice grows with Oct. 1 Win Together with Essilor™
rewards activation and incremental consumer campaign investment
Essilor of America announces the activation of two programs providing immediate resources that empower private practitioners to remain focused on patient care through the delivery of advanced lens technology by delivering on the company’s promise of financial freedom to dispense what eyecare professionals choose as well as the need for independent practices to expedite revenue by growing patient traffic.
Beginning Oct.1, 2020, Essilor will activate points on Win Together with Essilor™ bonus rewards program for eligible Transitions® lens purchases ensuring practices who are financially compromised by recent managed vision care changes on Transitions will be made whole. This robust rewards program allows eyecare professionals to feel relief from financial stress while they are enabled to focus on what they care about most — making the best decisions for their patients with proven best-in-class lens technologies.
Engineered by Transitions Optical with proprietary technology, Transitions® Signature® GEN 8™ lenses are the best overall photochromic lenses1. They provide all of the benefits patients want: protection, outdoor darkness, full indoor clarity, responsiveness and long-lasting performance with improved activation and fade back speed. In fact, 9 out of 10 Transitions lens wearers are satisfied and would repurchase2.
“We lead the industry in cutting-edge technology. Transitions Signature GEN 8 was our most successful generation upgrade ever, and therefore, we want to support doctors and opticians in prescribing the best for their patients,” said Rick Gadd, President, Essilor North America. “No matter the vision care plan, the patient need or the business challenge, Essilor will invest its time and resources to partner with private practice and ensure their success now and well into the future.”
In addition to immediate financial relief on Transitions lenses sales, Essilor will ensure that independent practices are fully booked with patients ready to invest in their eyecare. The company will more than double its fourth quarter consumer media investment to drive more than 295,000 patients primed to purchase Varilux®, Eyezen™, Crizal® and Transitions products to local Essilor Experts™ affiliated independent practices.
“Essilor recognizes that one of the most critical ways to support independent practices is through patient traffic. We are proud to be the only company promoting independent optometry nationally on TV,” said Sherianne James, Chief Marketing Officer and Senior Vice President of Customer Engagement at Essilor of America. “We saw such a boost in recovery to Essilor Experts practices as a direct result of our initial awareness promoting media campaign that we have more than doubled our per practice marketing investment to ensure the independent practices who partner with us will see a surge in high-value patient traffic.”
To participate in Win Together with Essilor rewards, practices must be enrolled in either Essilor Experts, Essilor’s flagship partnership program, or the new Essilor Partners™ program, and be enrolled in Essilor Preferred Rewards™ (EPR). Practices fully enrolled on or before Sept. 30, 2020, will earn rewards for all eligible Transitions product sales from Sept. 1, 2020, forward.
To leverage Essilor’s nationwide media campaign, which drives primed-to-purchase patients to book appointments with their local doctors, private practices must be enrolled in Essilor Experts.
To learn more about Win Together with Essilor rewards, Essilor Experts or any of the unique partnership benefits Essilor delivers to eyecare professionals, please contact your Essilor Account Executive.
