Eye Deserve More: The Eye
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Eye Deserve More: The Eye
The AOA is promoting the importance of comprehensive, in-person care from a Doctor of Optometry as an integral part of overall health and wellbeing with the latest iteration of the Eye Deserve More campaign – The Eye.
The Eye is a conceptual product that serves as a visually compelling educational tool to highlight the unmatched power of the human eye and the importance of in-person exams with AOA doctors. By putting it into a new perspective, the latest campaign is helping Americans reconsider the marvel of their eyes and take the necessary steps to protect them.
Following the launch in August, supporters are encouraged to share campaign resources from the available toolkit. For more information and to access the toolkit, visit www.aoa.org/joineyedeservemore
