News From the American Optometric Association

News From the American Optometric Association

Eye Deserve More: The Eye

The AOA is promoting the importance of comprehensive, in-person care from a Doctor of Optometry as an integral part of overall health and wellbeing with the latest iteration of the Eye Deserve More campaign – The Eye.

An educational prototype that draws parallels between the latest tech and the advanced power of our eyes, The Eye serves as a visually compelling educational tool to highlight the unmatched power of the human eye and the importance of in-person exams with AOA doctors. By putting it into a new perspective, the latest campaign is helping Americans reconsider the marvel of their eyes and take the necessary steps to protect them.

Visit SeeTheEye.com for more. Supporters are encouraged to share campaign resources from the available toolkit. For more information and to access the toolkit, visit www.aoa.org/joineyedeservemore

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Optometry's Fund for Disaster Relief

Hurricane Helene was devasting – learn more about how to help your colleagues.

Optometry's Fund for Disaster Relief (OFDR), a program of The AOA Foundation, has changed the lives of doctors and students by providing immediate financial relief for critical and urgent needs, such as food, clothing and shelter. OFDR can provide support to impacted doctors, helping them to continue delivering critical patient care during times of crisis.

Apply for a grant.

Share your support.

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Lawmakers Host AOA for Vision Benefit Manager Abuse Briefing as Congress Expands Probes

In early September, the AOA, Patients Rising, and National Consumers League representatives participated in a special briefing for U.S. Senators and House members that detailed vision benefit manager abuses affecting patients and doctors. The briefing emphasized the need for Congressional action in the form of the Dental and Optometric Care (DOC) Access Act. Read more.

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Eyeglass Rule 2024: Compliance Toolkit

The new Eyeglass Rule of 2024 went into effect on Sept. 24, 2024. The new rules require doctors to obtain confirmation from a patient that the prescription was provided to the patient. In cases where the prescription is provided electronically, doctors need to obtain consent to send the prescription electronically and retain that consent. The Eyeglass Rule of 2024 mirrors the requirements of the Contact Lens Rule of 2020.

The AOA has developed a toolkit to assist doctors with compliance.