ASCO and Truth Collective Win Major Award for the Optometry Gives Me Life Campaign
In October, ASCO and their marketing firm, Truth Collective, won the Silver award at the MM&M Awards (Medical, Marketing & Media) for Corporate Branding Campaign. The MM&M Awards recognizes healthcare marketing and media and celebrates creativity and effectiveness in healthcare marketing.
ASCO’s public awareness campaign, Optometry Gives Me Life (OGML), was awarded this honor because of its inventive campaign, which uses five young Doctors of Optometry and highlights the many ways they give back while still having a fulfilling work/life balance. ASCO has seen a 9% increase in applicants since the launch of OGML in March 2019.
For a full list of awards, visit: https://www.mmm-online.com/mmm-awards/corporate-branding-campaign-2022/.