Upgrading Virtual Event Booths with Video
with suggestions from Millennium Marketing Solutions

When an event is virtual, you can’t rely on a physical booth, signage, or handouts to wow your attendees and communicate value.

In the virtual event space, video is one of the most important tools available for forging connections and making a strong first impression. More virtual events are now offering options for participants to add an introductory video to their virtual “booth.” Video has quickly become one of the most important marketing assets for any company participating in events in 2021.

Most companies have resources available for marketing materials for traditional in-person events, such as displays, print, and signage. Video can be slightly more challenging, from a planner’s perspective, if a company hasn’t already invested in creating one.

MPI member Patty Lewis, of Millennium Marketing Solutions, has helped a number of organizations with creating cost-effective videos for use at virtual events.

“In just 30 seconds, a video can convey the value a company brings to prospective customers and give a strong representation of a brand,” says Lewis.

Here are some tips from Millennium’s video experts to keep in mind when producing a video:

Keep it short and sweet. 30 seconds is ideal for an introductory overview.
Write a script or storyboard first. Starting with a storyboard lets you plan the video all the way through.
If budgets or timelines are an issue, consider simple animation using existing photography and branding, rather than shooting new footage.
If audio is available as an added option, have your script recorded by professional voice talent. This is surprisingly affordable.
Maximize the video’s usage. The video used for a virtual booth can be an effective social media ad or embedded on a company website.

Questions about offering video for your next event? Contact Patty Lewis from Millennium Marketing Solutions, plewis@mm4solutions.com or 240-360-5372. Click here to learn more.