By Clay Enos, Director of Business Intelligence Consulting, Fisher International
More than 75 percent of bleached virgin cartonboard manufactured in Europe and Asia is folding boxboard (FBB). Yet, in North America, FBB production is nearly non-existent. Used in limited amounts, the North American FBB demand is fulfilled mostly by imports.
With the rest of the world showing a clear preference for FBB over SBS, why has North America not adopted it as the "go-to" for cartonboard? More importantly, will this change?
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