To address misleading environmental claims, Two Sides North America and FPAC have worked together with several Canadian organizations to change their marketing messages related to print and paper.
New data from Isobar, a renowned market research company, revealed that the national industry campaign, Paper & Packaging – How Life Unfolds®, has helped expand the audience of 18 to 49-year-old consumers who feel positive about paper and paper-based packaging products from 38 million to 50 million consumers.