Swiss Army Knife Switches from Plastic Clamshell to Paperboard Packaging

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Victorinox Swiss Army Inc., Monroe, Conn., USA, creator of the Original Swiss Army Knife, has selected MeadWestvaco's (Richmond, Va., USA) Natralock packaging as its package of choice, replacing plastic clamshells within its pocket knife and multi-tool categories in North America and Europe.

The high-strength, tear-resistant Natralock package that can easily be opened with scissors, leaving a smooth, safe edge and preventing the "wrap rage" commonly associated with opening traditional plastic clamshell packaging. It uses 60% less plastic on average than petroleum-based PVC clamshells and uses about 65% less energy in production. It's made from sustainably sourced paperboard with a clear plastic APET or RPET bubble.