MWV Extends Tobacco Packaging Board Line with Launch of Promina Style

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MeadWestvaco, Richmond, Va., USA, has extended its Promina tobacco paperboard line with the introduction of Promina Style, one of MWV's "next-generation" solid bleached sulfate (SBS) tobacco boards for use in tobacco packaging. Promina Style has brighter styling than Promina, but retains the stiffness-to-weight and runnability advantages of Promina. The manufacturing process for the Promina line produces a sheet that is up to 40% cleaner than MWV's previous high whiteness offerings. These board characteristics are particularly desirable for tobacco brands that do not completely print on the package with graphics and text, wishing to have the natural board color show through at point-of-purchase.