Starbucks, Magazine Publishing Exec Kick-Off PaperCon

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On Sunday, May 2, PaperCon 2010 participants will hear first-hand about Starbucks Coffee Company's long-term commitment to environmental stewardship and its goal to develop a comprehensive recyclable cup solution by 2012. Jim Hanna, Starbucks director of Environmental Impact, will present "It Takes a Village - Starbucks Quest for the Recyclable Cup."

Then, on Monday, May 3, Nina B. Link, president and CEO of the Magazine Publishers of America, will examine the impact of digital publishing on the magazine industry. Her presentation will be "Magazine Publishing: Looking Forward." In it she will explore the disruption and transformation of the magazine industry resulting from technology and changing consumer and advertising demands. To learn more about these presentations, PaperCon, or to register for the event, visit www.papercon.org.