Appleton Coated's "Print with Purpose" Defines Role of Print in Marketing

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Appleton Coated, Kimberly, Wis., USA, explains that its new "Print with Purpose" is designed to provide insight and inspiration to decision-makers involved in choosing print, and to all who play a role in its creation and execution. Detailed statistics and supporting commentary explain how printed communication drives action and delivers results. The new resource defines the role of print in the rapidly-evolving marketing landscape and demonstrates its positive impact on the bottom line.

Appleton Coated notes that it based the data-rich content of "Print with Purpose" on discussions with direct marketing professionals, industry thought-leaders, and the most current industry research. "We've found print's role in the marketing mix is as vital as ever," says Phil Cavalier, VP of marketing at Appleton Coated. "Print's engaging, tactile, and interactive qualities create a personal connection, and through this emotional association, brands are built. It is portable and influential. It's the preferred format for senior executives for gaining insightful, informative analysis. Across all audiences, print ignites action online, sparks interest and trial, and leads to sales, response, and loyalty."

Designed by The Thorburn Group in Minneapolis, Minn., "Print with Purpose" features images by Minnesota-based photographer Ben McKean and photo stylist Maureen Burns. The Hennegan Company of Florence, Ky., printed the piece using Appleton Coated's extra bright U1X:Green cover and text papers. The techniques described in the page-by-page production notes in "Print with Purpose" detail how the richly saturated photos and the bold solids maximized each finish in the U1X:Green family. A copy of "Print with Purpose" can be requested online.