NewPage Launches New Label Paper Product

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NewPage Corp., Miamisburg, Ohio, USA, this week launched OptiLabel HB, a 54 lb high performance, general purpose label paper for North American and International pressure sensitive markets. NewPage notes that the development team for this new product set its sights on a label facestock that would maintain a premium appearance and consistently perform well in all aspects of production, from pressure sensitive laminating and label printing to die cutting and high speed label application.

"Pressure sensitive converters want stunning label graphics for their brand owner customers, delivered on a North American sourced label paper that meets their stringent quality standards and maximizes operational efficiencies. OptiLabel HB delivers on all of these key objectives." says David Diekelman, NewPage executive director of sales and business development for specialty papers.

The product is manufactured on No. 3 paper machine, one of three machines at NewPage’s Escanaba, Mich., mill. The 262-in. trim width No. 3 machine was recently converted to manufacture release liner and label facestock papers for the pressure sensitive industry.