Domtar's "Paper Because" Campaign Emphasizes Paper Readability
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Domtar Corp., Montreal, Que., Canada, and Fort Mill, S.C., USA, has launched a "Paper Because" campaign through advertisements in major American and Canadian media outlets, such as The Wall Street Journal, The New York Times, The Globe & Mail, Fast Company, and other consumer and trade publications. Online banner ads and short videos are carrying the message as well.
The "Paper Because" campaign messages state that reading on paper is up to 3% faster than reading online and nearly 60% of senior executives prefer print versus online information.
"There are times when no substitute for paper will suffice - it is how great ideas begin, how the world learns, how important news gets shared, and how people meaningfully connect with each other," said John D. Williams, president and CEO. "What has evolved over time is the continued improvement of our environmentally sound forestry practices and high levels of recycling that have made Domtar a leader in the effort to make paper sustainable and renewable."
More than 75% of the energy used at Domtar's mills comes from renewable sources. Domtar has also cut its greenhouse gas emissions by 32% since 1990.
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