MeadWestvaco Unveils Labor-Saving Packaging System

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Captivate shopper-ready packaging systems can be customized to fit the size and shape of both the products and shelf space. It is also a multi-pack solution that can reduce co-packing costs.

"Brand owners and retailers can lose a great deal of potential profit due to poor brand visibility on shelves and stocking inefficiencies," said David Hayslette, director of retail excellence at MeadWestvaco. "Our Captivate system creates a better experience for the shopper, retailer and brand owner. Each cartridge provides a 200% - 300% larger billboard for the brand to showcase its product, as opposed to just the small label space on stacked cans, for example. This makes it easier for shoppers to identify and access the product they're looking for. Retailers benefit from higher productivity per square foot, as Captivate maximizes shelf space while reducing the number of man-hours required to maintain store shelves."

The Captivate system does not require each individual product to be stocked by hand. Engineered to work with existing retail shelves, Captivate allows retailers to efficiently manage product turnover by improving labor costs and dispenser loading time. Each paperboard-based carton, which is used for both shipping and display, is placed on top of a refillable dispenser. When the restocking indicator shows product is running low, the carton can be opened without the use of tools and replaced quickly and efficiently.