SCA Packaging to Focus on Established Markets and Fast-growing Markets
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In an interview in SCA Packaging's customer magazine, President Michael Cronin said SCA will place the most emphasis on established key markets, like Germany and France, and fast-growing markets in eastern and central Europe. SCA Packaging is on the road to increased profitability, thanks to a better cost structure, greater transparency, and increased focus on selected markets, said Cronin, who became president of SCA Packaging in the spring. "We already have good strategies. Now the goal is to implement them faster and more efficiently," Cronin said.
The company's strategies can vary from being a total solution provider to a pure packaging provider in different markets. "There's no reason to act the same in every market. What's important is taking into consideration the different needs and conditions that exist."
"In the West, our strongest market position is in the food industry, while in eastern and central Europe it is mainly packaging for electronic products and auto parts," Cronin noted.
SCA Packaging is the second-largest supplier of corrugated board in Europe and a market leader in packaging design.
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