Domtar a Founding Partner in "Green My Parents" Movement
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Papermaker Domtar Corp., Montreal, Canada, has joined the Green My Parents youth movement as a founding partner. Green My Parents aims to help kids teach their parents about easy ways to save energy, water, and waste. Through the program, kids learn how their families can save more than $100 a year by turning off and unplugging devices that waste electricity, printing responsibly, and walking or biking instead of driving.
The program is starting with 100 kids, each of whom will then recruit 100 more. As this pattern continues and the movement spreads, more than $100 million could be saved by Earth Day 2011. The fast-spreading movement now includes support from many organizations, including the U.S. Environmental Protection Agency's Energy Star Program.
Domtar's role as the program's exclusive paper and forestry partner is part of the company's latest push to promote ongoing forest conservation and environmentally responsible paper products. The company recently launched "Paper Because," a campaign it developed to highlight paper's value and demonstrate how to print responsibly.
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