Folding Cartons Key to Paper-based Packaging Prospects

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The folding carton, through its widespread specification, amounts to 94% of 2009 paper-based container sales, according to a recently released study by Research and Markets, Dublin, Ireland. The report, titled "Folding Cartons: Key to Paper-based Packaging Prospects," notes that food and tobacco are core applications, constituting 81% of carton sales.

Pressures on use remain pertinent as health and convenience factors challenge growth as apparent in cigarettes and bar soap, the report points out, adding that the carton's ability to add value makes it an expected component in beauty care. This will not disappear even if the economic downturn has certainly brought about a contraction in growth, it emphasizes.

The "Folding Cartons: Key to Paper-based Packaging Prospects" global briefing provides an insight into to the size and shape of the packaging market, highlights the effect of emerging geographies, categories and consumer trends on the packaging landscape. It identifies the leading pack types and offers strategic analysis of key factors influencing the packaging market, be they packaging innovations, consumption growth, category switching, economic/lifestyle influences, legislation, or environmental issues. Forecasts illustrate how the market is set to change and criteria for success.