MWV New Snack Packaging Enhances Shelf Visability, Handling

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MeadWestvaco (MWV), Richmond, Va., USA, has introduced a new snack container that combines MWV's design and engineering expertise in barrier packaging and Interpress' new converting technology in a "next-generation" paperboard container for packaged foods specifically designed to be more efficient and customizable. MWV developed the product and is partnering with Interpress Technologies, a printing and custom forming food packaging products company.

"By designing a snack packaging solution that is paperboard based, we achieve a higher level of shipping efficiency due to its lighter weight and nestability features," said Douglas Reid, marketing director, new business development, MWV. "The snack container has the potential to ship 8.3 times more containers on one pallet compared with composite cans, equaling sizeable savings."

According to MWV, the snack container options help enhance brand visibility, appearance, and ease of retailer handling due to the shape. Unlike traditional round containers, which on average face the wrong direction 16% of the time, the snack container prevents confusion at shelf level, the company notes.

MWV and Interpress are working on a second iteration of the product that offers both an oxygen barrier and an airtight, hermetically-sealed lid, especially effective for packaging nuts, chips, and other snacks that contain oils. The seal is essential to preserve the quality of these perishable types of food.

All MWV paperboards are compliant with a full range of rigorous, global food contact and safety standards including USFDA, ISEGA, CONEG, ASTM, and RoHS.