MWV Leverages New Web Portal in Packaging Development Process
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MeadWestvaco (MWV), Richmond, Va., USA, has launched a new web-based Open Innovation portal. Known as MWV Exchange, the new portal enables MWV to connect directly with customers, suppliers, and partners to create customized consumer packaging solutions. MWV notes that the Open Innovation platform strengthens and accelerates its "concept to commercialization" process and enhances the company's ability to bring differentiated packaging solutions to the marketplace.
"The MWV Exchange portal will help further strengthen our competitive advantage by expanding our reach to capture and generate novel ideas and new technical solutions to challenging problems," said Alex Cedeno, VP of Global Innovation for MWV. "This will allow us to enhance our value added packaging solutions and develop deeper relationships with customers, partners, and suppliers."
Through the new portal, MWV sees potential for idea generation to support innovation needs throughout all of the markets it serves. MWV Exchange will provide an opportunity to collaborate openly on technical challenges in areas of focus, such as sustainability, materials science, and substrate development.
"By leveraging MWV Exchange as our Open Innovation management system, MWV taps into the expertise of our employees, suppliers, customers, inventors and academicians to solve the industry's toughest and most pressing packaging challenges," said Paul France, director of Open Innovation for MWV.
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