Color Me Green ...

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Let's talk about a company made up from nearly 15 other companies through acquisitions and mergers, who has been going Green (or even Blue, Red, Yellow, White, Pink or just about any color for that matter), for nearly 60 years. That company is Greenville Colorants.

Last month, Eric Fletty and I were invited by Mark Crable, a long-time TAPPI member, to visit his new place of employment, Greenville Colorants in Greenville, S.C. In addition to Mark, we met with Peter and Joseph Lynch, Larry Rosen, Raymond O'Connor and Ronald Weiss.

The following information is from our meeting with the aforementioned group:

Greenville Colorant's history goes back to 1951, with basically the same core management, according to Ron Weiss. As other companies began to exit the colorant market we were able to absorb some very talented people. Since 1951 we have acquired or merged with approximately 15 companies. As a result, we have a very deep bench of experience within our company. In 2004 we began doing business as Greenville Colorants. The corporate office and customer service group is located in Jersey City, N.J., while our technical services, laboratory and manufacturing plant are in Greenville, S.C.

In today's marketplace Greenville Colorants is experiencing substantial growth in supply to the industry. Not many companies can make this claim today. While the big companies focus on their core strengths, we pick up the pieces. From day one, we have always been focused on color in the nearly 60 years that we have been in business.

What separates us from the others? It's our ability to source product. We are committed to the color industry. This is our business. We add value to our customer's process. Half of our business is sourcing and the other half is manufacturing. We look for and hire experts in their field.

While Paper-Linerboard, Tissue, Newsprint, Fine Paper, Molded products is their bread and butter industry, they also service the following industries:
• Textiles-Arts & Crafts, Clothing, Carpet, Tapestry
• Landscape Materials-Colored mulch, Sand & Rock, Concrete, Hydro-seed, Floral
• Specialty-Plastics, Oil & Gas, Agriculture, Inks, Soap & Detergent, Wood Stains & Treatments, Chemical Compounds, Metals

For more information on Greenville Colorants please visit their website or give them a call at 201-595-0200.

For more information about TAPPI, please go to our website at www.tappi.org

There are two types of people in this industry; TAPPI members and those who should be.

Until next time...Larry