Sonoco P-o-P Displays Win Marketing Awards
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Sonoco, Hartsville, S.C., USA, reports that its retail point-of-purchase display and packaging services business won four Outstanding Marketing at Retail Achievement Awards (OMAs) at the 53rd annual Point of Purchase Advertising International (POPAI) competition. POPAI's annual OMA competition recognizes the most innovative and effective retail promotions.
More than 500 entrants from more than 100 companies were adjudicated in 26 industry categories during this year's competition held during GlobalShop 2011. Entries were judged on design, innovation, interactivity, and the proven ability to lift sales.
Sonoco won a Gold OMA award for its BIC Mark-it Permanent Marker in-line permanent display for Staples. The company also received two Silver OMAs, including a supermarket retailer award for its Frito-Lay Doritos EA Sports pallet display for Kroger and a drug store retailer award for its Elizabeth Arden Ornaments counter display for CVS. In addition, it received a Bronze OMA in the drug store retailer category for its Vaseline Sheer Infusion VIP display program.
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