MWV Joins NCL to Launch Medication Adherence Awareness Campaign
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MeadWestvaco Corp. (MWV), Richmond, Va., USA, is joining the National Consumers League (NCL) to launch Script Your Future, a new national campaign to raise awareness among patients about the health consequences of not taking medication as directed. More than one-third of medicine-related hospitalizations and almost 125,000 deaths in the U.S. each year are due to people not taking their medicine as directed by their physician, the company notes.
As an organization focused on promoting medication adherence through better packaging, MWV says it joined the campaign to educate and offer practical tools for patients to help them better adhere. Tools include free text message reminders, sample questions, medication lists, condition management sheets, and fact sheets on common chronic conditions, and can all be found on the campaign website.
"Medication non-adherence is a complex and persistent national problem and it doesn't have to be," said Dr. Ted Lithgow, chief science officer, MWV Healthcare. "As a global leader in innovative packaging solutions that can help improve patient adherence, MWV is proud to be a committed partner with NCL on the Script Your Future Campaign. Raising awareness and educating the public are important to helping solve the issue, as is encouraging dialogue with healthcare professionals, such as doctors and pharmacists. Script Your Future shines a spotlight on this public health issue and provides consumers with the tools they need to adhere to their medication regimen and ultimately have better health outcomes."
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