Leading the Charge for a New Revolution

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For the last several years, TAPPI member Hannu Melarti has been leading the charge to instill what he calls a Silicon Valley-type focus in the Paper & Pulp industry. He advocates unleashing employee creativity and then stepping back to see what new heights they can take your company, and the industry to. A guest speaker at PaperCon08, he also sings the praises of social media, saying it holds the power to engage the new, younger workforce now entering the market in ways the industry could not do before.

In 2010, he initiated and participated in a TAPPI taskforce with the objective to analyze and recommend how social media could be used to reinvigorate the industry and to bring back the excitement that characterized it in the early days. "I strongly believe that social media will be a very important tool in bringing sexy back," he says. Find out how by reading this month's Member Spotlight.

Spotlight participants are recommended by fellow members and staff. If you would like to nominate a member (or even yourself!) just send their name (or names) to MemberSpotlight@tappi.org. We will forward a Spotlight Questionnaire to fill out and return.

We look forward to seeing you in the Spotlight!