Neenah Simplifies, Updates Paper Selection with Brand Refresh
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Neenah Paper, Alpharetta, Ga., USA, says it is proving that making a final paper selection doesn't have to be overwhelming and time consuming. The company has updated and simplified the paper selection process by refreshing all four of its Classic Papers brands, including Classic Crest, Classic Linen, Classic Columns, and Classic Laid Papers.
Neenah's extensive research identified the increasing project demands falling on designers, making efficiency a top priority when choosing paper for print projects. Hence the newly updated Classic brands provide a simplified platform of premium papers that are complete, consistent, and compatible. The revision focuses on five key components:
- Ten common colors are now offered across all six paper finishes common to the four Classic brands. These additions allow each brand to work seamlessly together to deliver many design alternatives and combinations.
- Digital printing papers were expanded across all finishes in the 10 common colors. This makes Classic Digital Papers the most expansive offering in the marketplace, Neenah notes.
- Common green certifications across all four brands---FSC certified, Green-e certified, and made Carbon Neutral Plus. Recycled papers are made with a minimum of 30% and 100% post-consumer fiber, and are Green Seal certified.
- Heavier cover weights are featured across all 10 common colors.
- Two new finishes—Eggshell and Stipple—have been added to the Classic Crest brand.
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