Stora Enso Launches Enhanced Performa White Packaging Board
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Stora Enso, Finland, relaunched its flagship product Ensocoat in two versions (one- or two-side coating) in 2010. Ensocoat has been selected for several product launches since the relaunch last year, with applications ranging from leading perfume and beauty care brands to wine and spirits packaging. The company's latest product launch in the fourth quarter of this year is an enhanced Performa White, another packaging board grade suited for cosmetics and beauty care packaging uses.
The newest launch in the Performa carton board product family is being produced at the Stora Enso's Fors Mill in Sweden. The result of several "innovative reforms" at the mill, these boards now come with excellent smoothness, increased strength, and an enhanced visual appearance.
Because of their odor and taint neutrality, the Performa boards are a key brand for chocolate and confectionery packaging, an end-use segment where they have been used for years, Stora Enso notes. With its improved smoothness and better visual appearance, the company adds that Performa White is a suitable choice even for the demands of cosmetics and beauty care packaging. It will be available to customers beginning this quarter.
"We have been constantly developing our products and service to always meet the highest requirements of our customers, the luxury carton manufacturers, as well as those of their own customers, the prestigious brand-owners in perfume, cosmetics, beauty-care, wine and spirits, and chocolate," said Hervé Vue, sales director of Stora Enso Packaging in France.
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