Resolute Forest Products Launches New Identity
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Resolute Forest Products, Montreal, Que., Canada, (formerly AbitibiBowater), this week began the rollout of its previously announced new company name and identity. When communicating in French, the company is using the name Produits forestiers Résolu.
"The launch of our new identity, Resolute Forest Products, underscores our forward momentum," said Richard Garneau, president and CEO. "Our 10,000 employees are united and ready to deliver on Resolute's vision of continued sustainability and profitability."
The company's new name and associated visual identity now appears on all marketing materials and communications. AbitibiBowater Inc. and its subsidiaries will not change their legal entity names until the company obtains shareholder approval, as required by law, at its 2012 annual general meeting.
For Resolute's customers, suppliers, and other stakeholders, little will change beyond how the company refers to itself. Until it obtains shareholder approval to change its legal entity names, the new company name will not be used on invoices, checks, contracts, product names, company stocks, and stock market listings.
Resolute Forest Products owns or operates 18 pulp and paper mills and 24 wood products facilities in the U.S., Canada, and South Korea.
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