Iggesund Calendar Raises Money for UNICEF
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As a challenge to today's digital world, Iggesund Paperboard, a member of Sweden's Holmen Group, has launched an oversized wall calendar made entirely of its Invercote paperboard. One hundred copies of the exclusive calendar, which measures 60 x 86 cm, were printed and handmade, of which only two copies now remain.
The calendar was delivered to a select group of graphic and packaging enthusiasts around the world who regularly use Invercote to capture the emotional side of their top-end packaged goods.
The calendar, which showcases high-end printing, foiling, die-cutting, and creasing techniques, consists of a series of striking photos of women. "It's a very exclusive calendar that's not just a regular calendar, it's a masterpiece as well", says Björn Kvick, president of Iggesund Paperboard.
Nine of the 12 featured images were shot by Raya Meerzoumen, a New York-based fashion photographer, while the remaining three images were taken by Tobias Regell/Camera Link, Stockholm, Sweden.
All proceeds from the auction sale will go to UNICEF Sweden and its work with children in need. KPMG Sweden, the local office of the international auditing group, will attest that the funds are received and allocated properly.
More details about the auction are available online.
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