Mohawk Partners with MOO.com to Create Custom Business Card Paper
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Mohawk Fine Papers, Cohoes, N.Y., USA, has partnered with MOO.com to create a custom paper line for MOO's new Luxe Business Cards that launched this week. As Mohawk notes, this is the first super thick, letterpress-quality paper line created specifically for use in the on-demand, digital print space.
The MOO design team approached Mohawk last year with a challenge to create thick, luxurious paper stock that could take full advantage of MOO's HP Indigo printing capabilities and Printfinity software platform. The Mohawk team, lead by Christopher Harrold, VP of Business Development, and Gavin Gaynor, VP Research and Development, worked closely with MOO to leverage Mohawk's papermaking, technical, and digital print expertise with the qualities of Mohawk Superfine, Mohawk's premium text and cover line.
The Luxe Business Cards are twice the thickness of a standard MOO Card and three times as thick as a standard online business card. A Quadplex layering technique fuses four layers of Mohawk paper together to create a 32-point paper. The two outer, printable layers are Mohawk Superfine Eggshell. An optional seam of color, which runs through the middle of the paper stock is available in black, cyan, magenta, or white.
Previously, the technologies and design processes used to create similar cards were reserved exclusively for specialty orders at traditional lithographic print houses and specialty printers, according to Mohawk. This is the first time, it adds, that letterpress-quality paper and card stock thickness is available in the on-demand digital print space.
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