Webinar to Focus on Sustainability and Misleading Claims

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Leading up to the Sustainability Forum at PaperCon in April, a series of webinars are planned to help manufacturers and customers better understand key issues around sustainability. Participate in these seminars, and attend PaperCon's Sustainability Forum to assure you have the most up-to-date knowledge of this dynamic and important topic.

How to Deal with Misleading Environmental Claims Related to Print and Paper
February 27, 11:00 am

Facilitated by: Phil Riebel, President and COO, Two Sides U.S., Inc.

Cost: There is no cost to participate, but you must register to attend.

Register for this webinar

Many corporations are promoting electronic communications (ex: e-billing) as a more environmentally-friendly method of communication, and in doing such they are spreading erroneous facts and messages about print and paper. As a result, the public is being flooded with messages that portray print and paper as a "bad" product with "destructive" environmental impacts relative to other communication methods. This presentation will outline some of the unique environmental and social features of print and paper products which make it a sustainable way of communicating. The (often ignored) environmental and social impacts of electronic communications will also be reviewed, as well as environmental marketing rules and guidelines that companies should respect when making environmental claims (ex: US Federal Trade Commission Green Guides). Print and electronic media will co-exist for many decades and we need to reduce the environmental impacts of both. It's not a question of one versus the other, but rather which combination is the most sustainable. The initiatives taken by Two Sides to challenge misleading claims will also be presented.

Learn more and make plans to participate.

Additional webinar in the series:

A Global Sustainability Perspective

March 12, 2012 at 11:00am EST - Facilitated by: Avrim Lazar, FPAC

Register in advance for this webinar

A Comparison of the FSC and SFI Forest Certification Standards

Took place on January 30. Listen to a recording.

PaperCon 2012 will take place April 22-25, 2012 in New Orleans, Louisiana, and will focus on "Growing the Future"; leveraging renewable, recyclable raw materials and developing human capital to ensure value for customers, long-term sustainability for shareholders, and a future for our peers.