Stora Enso Launches Redesigned Performa White for Cosmetics Packaging
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 Stora Enso Renewable Packaging, Finland, a supplier of premium boards for packaging cosmetics, fragrances, personal care products, and luxury products, has launched enhanced versions of the Performa White, Performa Bright, and Performa Cream carton boards. Thanks to several technical innovations made at Stora Enso Fors Mill in Sweden, these boards now come with enhanced smoothness, strength, and visual appearance.
"By listening to both printers and brand owners, we focused our development work of the Performa boards on the key properties of strength and printability. This input from our customers was combined with the capabilities of the rebuilt board machine," says Eva Lundqvist, product manager at Fors Mill. "The printability has improved considerably, thanks to the board's enhanced coating and smoothness. Increased strength has had a positive effect on the board's runnability and overall performance."
With its improved smoothness and better visual appearance, Performa White is a suitable choice for the demanding segment of cosmetics and beauty care packaging. It is also compatible for use in rotogravure printing, which requires a high-quality printing surface.
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