PaperCon, OpEx Keynoters Explore Futureshock, Change, Industry Pitfalls
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Two opening keynote speakers at TAPPI's PaperCon 2012 event, April 22 - 25, in New Orleans, La., USA, are highly accomplished authors and well-know movers and shakers in their respective business arenas. During the PaperCon opening session on Monday morning, April 23, Jeffrey Hayzlett, a bestselling author, global business celebrity, and "sometime cowboy," will discuss how the paper industry can drive and deliver change and avoid the pitfalls that beset other industries. Following the PaperCon opening session, Dr. Howard W. Penrose, an active reliability consultant, publisher, and writer, gets TAPPI's co-located OpEx Reliability Seminar underway with his keynote look at physical asset management "futureshock" and how our industry's past affects its future.
 Hayzlett is author of the business book The Mirror Test, which received acclaim on numerous bestseller lists including Inc's 800CEORead and USA Today. His second book, Running the Gauntlet, released in January 2012, answers the question: How do I change my business in a way that instills enthusiasm and increases profits? Providing the inspiration and tools for spearheading dramatic change, Hayzlett helps readers tackle their biggest obstacles to making changes necessary for business success—fear, apathy, and failure to take personal responsibility. In his trademark fast-paced, brash, humorous style, he provides a realistic approach to competing effectively in an increasingly competitive business environment.
With years of international marketing, sales, and customer relations management experience, Hayzlett is a well-traveled public speaker, author, celebrity editor to one of the largest-circulation business publications, and one of the most compelling figures in global business. Dubbed "a born leader" by Mark Burnett, he has successfully leveraged multiple media appearances on programs such as Fox Business News, MSNBC's Your Business, and NBC's Celebrity Apprentice with Donald Trump.
 Dr. Penrose, VP of Dreisilker Electric Motors Inc., received the 2008 Axiom Business Book Award for Physical Asset Management for the Executive: Caution – Do Not Read this on an Airplane, and 2008 Foreword Book of the Year for Electrical Motor Diagnostics: 2nd Edition. He currently is webmaster and social media specialist for the Institute of Electrical and Electronics Engineers (IEEE) and the Dielectrics and Electrical Insulation Society (DEIS), and also serves as outreach director for the Society for Maintenance and Reliability Professionals (SMRP).
Dr. Penrose's research in reliability, maintenance, time to failure estimation, hybrid vehicles, bio-engineering, and the environment are well published in technical conferences and magazines as is his work with causes such as autism. He is a Certified Maintenance and Reliability Professional and a NAVAIR and NAVSEA RCM specialist. He received five consecutive UAW and GM "People Make Quality Happen" awards from 2005 through 2009 in relation to reliability, maintenance, and energy projects within General Motors.
More details about the PaperCon 2012 program, exhibition, workshops and seminars, including the OpEx (Operating Excellence) Seminar, special events, and registration are available online, along with information about travel and accommodations.
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