Kruger Products Partners with Earth Day Canada
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Kruger Products, Mississauga, Ont., Canada, and Earth Day Canada have united to work with the "Prosumer," the well-informed consumer concerned with how purchasing choices affect the environment and health, to protect surrounding communities and bring about meaningful change. Prosumers are part of an evolving social awakening. They are concerned about making responsible decisions and actively look for ways to do so. Prosumers want to be educated so they can take practical steps to help protect the environment for their families' and communities' future, Kruger Products explains.
While most consumers are overwhelmed with what constitutes a green product or what sustainable actions are easy to integrate into their everyday life, Prosumers are proactively taking action with practical, everyday solutions. These solutions include now ubiquitous activities like recycling and turning off lights when leaving a room, as well as the less obvious decisions, such as considering the source of the fiber in paper products or animal welfare conditions of meat products. The Prosumer opts for practical solutions, such as purchasing 100% recycled paper products because they know that they are doing something good for the environment without compromising product quality or performance, Kruger continues.
"Dedicated and passionate partners like Kruger Products allow us to reach a huge number of Canadians with these important messages," said Jed Goldberg, president, Earth Day Canada. "At its essence, we want Canadians to be well-informed about the products they purchase and how those purchasing decisions impact the environment and the health of their families and communities. We are proud to work with Kruger Products in sharing this message with all Canadians."
"We believe that Canadians want to do their part to protect the environment, but there is a lot of confusion out there," said Steven Sage, corporate director, Sustainabilityand Innovation, Kruger Products. "Our partnership with EDC is another step forward along our sustainability journey and represents a great opportunity to cut through the clutter of ‘green' messages and to provide value and insight."
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