Cascades Acquires Bird Packaging Facilities in Canada
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Cascades Inc.'s Norampac division, Canada, has acquired Bird Packaging Ltd's converting and storage facilities in Guelph, Kitchener, and Windsor, in Ontario, Canada. Bird Packaging is a family-owned business that has 130 employees. It specializes in the fabrication of corrugated boxes of all sizes and grades, floor displays, and products with high standards of printing. Financial terms of the transaction were not disclosed.
According to Marc-André Dépin, president and CEO of Norampac, "this acquisition is beneficial to Norampac and Cascades as it will allow us to broaden our market reach in Ontario by integrating plants that benefit from an excellent reputation among their customers. In addition to a well-established customer base, Bird also has state-of-the-art equipment, a team of skilled people, and a vast line of products and services that complement Norampac's product offering."
The investment is part of Norampac's development strategy that aims at expanding its geographical presence in Ontario and relying on productive assets. Furthermore, Bird's packaging products represent a compelling add-on to Norampac's portfolio and will increase its competitiveness with an improved product offering, the company noted.
"Our goal is to innovate and react promptly to our customers' needs by offering innovative packaging solutions. The addition of Bird's production plants to Norampac's assets, in line with our strategic plan, will help us to reach our target with the expansion of our spectrum of products and services in terms of corrugated, high standards of printing, and packaging solutions, just to name a few," Dépin added.
Cascades produces, converts, and markets packaging and tissue products made mainly with recycled fibers.
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