Iggesund Invites Designers to Special "Learning Experience" in Sweden
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Iggesund Paperboard, Stockholm, Sweden, is inviting designers world-wide to participate in what it calls "a unique learning experience." From those who apply, 20 will be chosen to join the Iggesund Design Experience in Sweden in late August of this year.
Participants will visit the Swedish forests to discover more about how they function and are managed. They will see how paperboard is made and understand why there is a "difference between paperboard and Paperboard." And they will find out how they can use paperboard to raise creativity to new heights while also making the right choices from a sustainability standpoint, Iggesund explains..
The Iggesund Design Experience will discuss sustainable design and material selection and will question experts in such fields as forest management, water pollution/purification, and food safety in packaging. According to Iggesund, participants "will return home with new insights into how to make their designs stand out from the crowd, not only graphically but also from a sustainability point of view."
Staffan Sjöberg, in charge of public relations at Iggesund Paperboard, noted that "we usually receive significantly more applications to our events than we can accommodate. To ensure a wide range of participants, we must therefore create a shortlist based on such factors as design speciality and geographic location."
Iggesund Paperboard will be the host for four days filled with experiences of nature, insights into product knowledge, and lively discussions about sustainability together with fellow designers from around the world. The summit itself will be completely free of charge, but participants will need to pay their own travel expenses to and from Stockholm, Sweden.
"The designers will invest their time – and in return we will give them some unforgettable days in the heart of Sweden," Sjöberg said.
Iggesund pointed out that this new activity was inspired by the huge response it received from the design world for its Black Box Project, which gave well-known designers free rein to create unique solutions using the company's Invercote paperboard as a starting material.
More information and a registration form for the Iggesund Design Experience are available online.
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