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BASF Names Arnold-Mauer VP of Corporate Brand Management

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BASF Group, Ludwigshafen, Germany, has named Dr. Bärbel Arnold-Mauer VP of Corporate Brand Management. She succeeds Susanne Marell, who will assume a new position outside of BASF. Arnold-Mauer is responsible for branding, industry group communications, plastics and industry affairs, and sustainability relations, reporting to Elisabeth Schick, SVP communications and government relations.

BASF is a global chemical company with sales of some EUR 73.5 billion in 2011 and more than 111,000 employees as of the end of the year.


 
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