Fisher International Names Siuda Senior Consultant in Europe
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Fisher International, South Norwalk, Conn., USA, has named Szymon Siuda senior consultant, Europe Office. Siuda joins Fisher with more than 15 years of sales and marketing strategy experience across a broad range of paper and process industry businesses, including chemical and equipment supply, paper and paperboard manufacturing, converting, consumer packaging, and greenfield startup sectors.
Siuda has a degree in chemical engineering and before joining Fisher International held management positions at several multinational corporations including BASF and Raisio where he was involved in global business development and instrumental in establishing commercial enterprises in Europe, North and South America, and many parts of Asia.
"The fact that Fisher International established new offices and research assets in China last year sparked a lot of interest among suppliers who need reliable market intelligence to compete for a seat at the Asian table," noted Stanley Okoro, Fisher International's GM. "No matter what the size of a company, to be effective in such a vast market, resources must be allocated judiciously; every decision has to be made with analytic discipline and supported by data. We're also seeing an awakening on the producer side as European paper companies brace themselves to compete with China for commodities if not markets."
Siuda said that "the European paper industry is focused on the opportunities and threats that Asia represents. Serious players are investing in information to leverage their positions because that's where they'll get the greatest return on investment at this point. The stakes are very high and it's virtually impossible to recover from a miss-step resulting from unreliable or incomplete market intelligence. These are not issues that can be managed with predigested thinking and canned answers. The questions being asked require reliable asset data and unique, customized solutions, which is why more people are turning to Fisher International. The mission for the consulting team in Europe is to make sure clients capitalize on the benefits FisherSolve delivers so that our Asia intelligence pays dividends."
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