NewPage Reengineers Sterling Brand
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NewPage Corp., Miamisburg, Ohio, USA, this week introduced Sterling® Premium, Sterling® Premium Digital™, and Sterling® Premium Digital™ for HP Indigo. Reengineering of the company's Sterling brand was undertaken mainly to provide enhanced optics, an extremely smooth surface, and premium shade—all at a No. 2 price
With the introduction of the new product line, NewPage will be retiring Centura® sheets and web, Productolith® sheets and web, and Sterling® Ultra sheets. Sterling Ultra web products will remain.
NewPage notes that, beyond budget-friendly pricing, the new Sterling Premium offers strong value propositions for all stakeholders in the supply chain. "Designers, marketers, and corporate end users get a brand-building premium paper that delivers worry-free consistency. Printers get a superior substrate to showcase their work combined with the runnability they've come to expect from Sterling. A streamlined offering allows NewPage to stock more deeply, ensuring that merchants, printers, and end users have what they need, when they need it, including press-ready mini skids and quick turn custom cut sheets," the company said.
NewPage will continue to offer matching digital products – Sterling Premium Digital and Sterling Premium Digital for HP Indigo. The new product lines replace the current Sterling® Ultra Digital™ and Sterling® Ultra Digital™ for HP Indigo offering. Both product lines will include a new 120 lb. gloss and dull cover offering.
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